How Facebook's Algorithm Can Cause A Post Apocalypse

Sooo...You wanna know how Facebook's algorithm works? *Disclaimer: please don't read on if you have a life...fore warning served.

Try liking just one post from that prolific friend you purposely don't comment on or like their stuff because you find those post, well...not to your liking...or just not that interesting, at all ...aaand perhaps, even mildly offensive. 

But you like them just fine as a person so you tolerate an occasion glimpse into their stoopidhood.

Go ahead, click that like ...or better yet, watch one of their videos. For a real experience, add a comment.

Then Boom! Nothing BUT their endless post in a forever scrolling hell. My GOD you had no idea how many post they really post...every hour, sometimes on the half hour if they're at work. It's a post apocalyptic flood!!!

And don't stop for a millisecond to stare at how dumb that next post is cuz FB counts gawking as "engagement" and lines up ten more just like it.

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Super Simple Technique for Pushing Sales on the last day of an online ad campaign with Shopify

 
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Why #3 for "SEO Jacksonville Florida" is better than #1

Getting ranked for "Local SEO" has distinct advantages over organic search results. Google's mapping results is a huge visual advantage on this page so appearing here, even at #3 beats being listed below in the organic results. Ideally, you want to be ranked #1 for both with all of your targeted keywords but this is how you start getting that done.
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Intro to SEO Videos | A Suuuuper Simplified Definition of What I do

Ugggh .... I reaaaaally don't like being in front of the camera. Can you tell?! I would much rather be on the otherside buried behind a lens. I look like I'm improvising an AA parole interview, not sure how to answer my own questions. But there's a lot of valuable information that I come across everyday i...
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Local SEO is what "neighborhood marketing" used to be with a twist

I've been "doing" neighborhood marketing for years "organically" and until I worked in Winn-Dixie's massive marketing department I had no idea that this is what I was doing. With 500 stores in 7 states WD had a department specifically assigned to promotions within a store's neighborhood, like special events that supported the local clubs, organizat...
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Creating navigation and a redirect link from Facebook to a Shopify collection

‚Äč In the 1st part of this video  I show how to create the navigation link in Shopify that we will be redirecting.  In the 2nd part I show how to create a simple redirect in Shopify to take visitors directly from a social post to a landing page or product page or collection. Optimizing a social post can be as simple as including a lin...
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Love Shopify's Ringy-Dingys

The only bells and whistles I offer is this cash register sound from the Shopify app. My reports are informal emails decorated with screenshots that explain what's going on with your marketing. And you won't find me at many face to face meetings (unless you're in Hawaii and have a bunch of skymiles you wanna throw my way ...True story).  ...
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Getting Online Sales (while you sleep)

Getting online sales overnight while you sleep is everybody''s work at home dream right? But how do you do that? And how do you makes sales everday? ....SEO. 
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Optimizing Your Websites Homepage

Now that you've got your SEO cranked up and bringing visitors, you have 3 seconds (actually less on average) to keep that hard earned click to your homepage from becoming another bounce statistic.  READY  SET GO!!! What you do to keep new and returning visitors on-site is called optimizing for retention or simply making the page interesti...
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This Shopify App is a brilliantly useful tool

There's a lot of apps available that aren't worth the time or space on my phone, but Shopify's app is one of the best reasons to use their ecommerce platform. 
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