Real SEO™ ➤ Authentic Validation v.s. Precieved Reality of Search Everywhere Optimization
Is SEO real if you believe it to be real?
Some agencies, most that I've worked for or have hired, rely on the perception of search engine success that gives clients the warm & fuzzies rather than meaningful success. The sad truth is smoke & mirrors create an endlessly sustainable billing cycle.
I'll give you an example...
That's one of the reasons I created Real SEO™ Life.
About the author
Krisada Eaton
Krisada is the founder of Real SEO™ Life, a portfolio-driven SEO lab built on 20+ years of search experience — from the cowboy days of pre-Google marketing to today's AI-native web.
Once a portrait artist, then a corporate marketing director, and now a digital strategist with 50+ active case studies in play, he lives and works at the intersection of creativity, analytics, and unfiltered execution.
Through his hands-on work in both brand and backend SEO, Krisada helps real businesses build unfair advantages using data, instinct, and unconventional strategy.
His current focus is on Search Everywhere Optimization — the idea that being found online now means showing up in AI, marketplaces, maps, media, and more.
“Overthinking is my superpower. It’s how I turn dead ends into destinations.” ~ Krisada
✈️ Digital nomad. 📈 Rabbit hole analyst. 🎯 SEO realist.
Currently building from Florida, New England, and Hawaii.